Lisa Farris

ABOUT LISA

 

Market Development and Digital Media Executive with 17+ years’ experience. Focused on strategy and leveraging technology, in order to transform the way consumers and brands engage. Proven brand builder and business leader with strong management experience from start-ups to nationally recognized $4B+ brands.

 

Lisa's experience spans multiple industries, including Media, Entertainment, and Real Estate, bringing a strong B2B and B2C marketing and branding discipline to organizations.

 

A creative strategist with the unique ability to balance creative and analytical problem-solving, Lisa works with organizations ranging from early stage to established companies seeking to revolutionize how audiences experience and interact with media, entertainment, and brands. With a consistent track record of results through leadership, mentoring, team building, project and partner management, execution and innovation her passion is building brands and innovating markets. 

 

Ms. Farris began her marketing career in advertising, where she quickly made name for herself in direct response and alternative marketing strategies. Her clients included global music publishing, and entertainment companies, fashion, real estate and wellness brands. Lisa was recruited to work in the music and entertainment industry and spent 6 years at Universal Music group in a variety of Marketing positions, from VP of Strategic Marketing for MCA Records to SVP Market Development in UMG’s eLabs division. While Ms. Farris’ entire career has been largely focused on digital media, market development, and innovation, she serves industries ranging from Advertising, Entertainment, Digital Media, and Real Estate. After building and selling her first start-up, she became CMO for Move Inc. / Realtor.com increasing traffic and revenue by more than 20% in the first 18 months. Lisa founded her first technology and social commerce start-up in 2012 through 2016. Since then she served  CMO (pro-tem) for Realty ONE Group owned and franchises and is currently Chief Digital Mkt.  & Growth Officer for MetricVision - Visual Marketing Analytics for Marketers. 

 

When she's not helping companies innovate, grow and increase profits, you can find Lisa volunteering as an EIR at Loyola Marymount University, supporting young entrepreneurs.