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Move Inc. / Realtor.com
As Chief Marketing Officer, I built the first Omni-Channel marketing team at Move Inc. Maximizing digital growth for Realtor.com and re-branding the parent company, from its storied past at HomeStore.
In addition to Omni-Channel Marketing Execution and re-branding the corporate entity, my team oversaw Strategy, Market Development, Research & Analytics, Creative Direction, Advertising, PR, Affiliate Programs, Search & Content Marketing, Demand Generation, Customer Aquisition, Engagement and Retention for Consumer and B to B sales support.
Digital & Offline Marketing Campaign and award-winning TV spots:
"Finding Your Next Home Just got a lot Easier"!
As CMO pro-tem for Realty ONE Group, I led a brand refresh and launched new marketing campaigns and system for franchises via a dashboard & SPE via
Adobe Spark.
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