Lisa Farris

Entertainment & Digital Marketing

 

MCA RECORDS & UNIVERSAL MUSIC GROUP

 

MCA Records - VP Strategic Marketing

Consumer Database Marketing

Digital Marketing

Direct Response Advertising  

Cross Business Asset Management

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UMG  eLabs - SVP Market Development

Market Development 

Started the first Market Research Dept.

Digital Marketing

UMG Investment Analysis

Content & New Format Development

Strategic & Corporate Partnerships 

Connected Home

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Music Marketing Network

Consumer Direct marketing services for music & entertainment clients. Built database of 4M active music buying consumers. 

Created SoundCheck program to track advertising performance for offline marketing campaigns, via Soundscan.